How to write a Challenge that works

Two Challenges with the same reward can go completely differently. One gets three applications from Models who understood exactly what it is about. The other gets none, or worse, a delivery that misses the point.

The difference is almost always the description. And that is the one part entirely in your hands.

The title decides who reads at all

Models see a list first. Your title competes with all the others there, and the decision takes seconds.

Start with what should come out at the end, so photo set, video, audio. Put in the words someone would search for, so theme, style or setting. Name one requirement if it genuinely matters, like outfit or location. And keep it short, the first six to eight words carry the information.

What does not work: "nice", "cool", "something good". Those are not requirements, they are placeholders. Whoever reads them knows as little afterwards as before.

Choose the format deliberately

You decide whether photos, video or audio get delivered, and you can combine them. Uploads are then limited to exactly those formats.

More is not better here. Ticking all three makes it harder to find the right Model, because everyone understands something different by it. Two formats is usually the ceiling at which things stay clear.

Audio is the one most often forgotten, even though it works. Recordings, voice messages, ASMR: if that is your thing, you can describe it directly.

Themes are there for matching

You can pick up to three themes. They are not there to describe your Challenge completely, but so the right people find it at all and can place the mood immediately.

One to three fitting themes do more than three approximate ones. If a theme only half applies, leave it out.

Say what you end up holding

This is where most people stay too vague. How many photos, how long the video, edited or raw, whether revisions are planned.

It sounds like small print, but it is exactly what gets argued about later. Two lines on scope save you a week of back and forth. And they help Models judge whether the effort matches the reward, which in turn decides whether anyone applies at all.

Say what is off the table too

Exclusions belong in there as much as wishes. What you do not want to see is information, not rudeness.

The reverse applies as well: what is possible is decided by the Model in the end. Everyone sets their own limits and only applies to what they are up for. That is exactly why you can rely on the person who takes it on genuinely wanting to make your idea.

The reward is fixed

It is set when you create the Challenge and does not change afterwards, neither up nor down. That is deliberate, because it means both sides know where they stand from the start.

In practice that means thinking in effort beforehand. Planning, shooting, editing and any revisions all sit inside what you set. And if your scope grows later, the reward does not grow with it, which is why scope belongs in the description and not in the chat afterwards.

When something does not fit

For the case where a delivery does not match the description, there are revisions. They do not play out as an argument between the two of you but are reviewed by a moderator, and they are capped at three.

Which is why a precise description pays off twice: it is the benchmark used if there is doubt. What is not in there is hard to insist on later.

Up for it?

Create an account, top up your wallet, describe your first Challenge. Sign up for free and see where it goes. What custom content even is, is in Custom content: what it is and how to order it.

Frequently asked questions